Since our product is multi-purpose entertainment device, we are marketing the neXbox towards a variety of ages. For the video games feature of the neXbox, we are targeting males between the ages of 12 and 23. For the rest of the features included in our product, we are targeting males and females between the ages of 15 and 50. The reason we chose this range of demographics because the majority of video game enthusiasts range between middle schoolers and college students. As for the target audience who would appeal to the other features of the neXbox, we chose this wide range because there is a diverse population of customers who enjoy these particular features. Due to the advanced technology within our product, we are targeting an audience with an income in the top 25% of the country and those who live in suburban/built up areas inside their communities.